Being a Data-Driven Marketer

Season 2 – Episode 3

Data is the new currency in our modern world, and used correctly, it can give a marketer the edge.  In this episode, I discuss the important factors marketing managers must consider when being data-driven.

For further reading and resources, check out:

• 5 Killer Examples of Data-Driven Marketing from Wordstream

• 7 Actionable Data-Driven Marketing Examples You Can Apply Now from Stirista

• The biggies: Google, Hubspot, Marketo, Salesforce, Tableau, Meltwater

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