Being a Data-Driven Marketer
Season 2 – Episode 3
Data is the new currency in our modern world, and used correctly, it can give a marketer the edge. In this episode, I discuss the important factors marketing managers must consider when being data-driven.
For further reading and resources, check out:
- 5 Killer Examples of Data-Driven Marketing from Wordstream
- The biggies: Google, Hubspot, Marketo, Salesforce, Tableau, Meltwater