Current Challenges for Marketing Managers

Episode 1: 9 January 2018

Have you ever wondered what life is really like for a Marketing Manager?

On this episode, the first episode, I start out with a brief history of Marketing Management. I look at the current state of Marketing Management, how today’s Marketing Manager has evolved, and end up on today’s marketing challenges for Marketing Leaders.

[bctt tweet="Marketing covers all departments in a business... especially now if you are looking at the entire customer journey #ThisMarketingLife."]

A Brief History of Marketing Management

  • Stage 1 – The Birth of Marketing
  • Stage 2 – The Sales Era
  • Stage 3 – The Marketing Era (enter Mad Men)
  • Stage 4 – The Relationship Marketing Era
  • Stage 5 – The Societal Marketing Era
  • Stage 6 – The Digital Marketing Era
  • PLUS Stage 7 – The Customer Experience Era

Evolving Marketing Management

There is no stopping the technology and optimisation tide.

Today’s Marketing Challenges

  • Leadership and C-Suite Problems
  • Lead Generation
  • Strategy, Growth Hacking, Agile Marketing and Trends
  • Project Management
  • People Management
  • and more…

[bctt tweet=”There are a huge range of challenges for today’s Marketing Manager #ThisMarketingLife.”]


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