10 Key Skills of a Marketing Manager

Episode 4

Time to get your skills on.  Yes, managing marketing is the ultimate juggling act.

As I start to get feedback from This Marketing Life podcast listeners, I’m inspired to share more thoughts and ideas around the skills that an efficient and effective Marketing Manager might expect to have.

It is a tricky market out there.  Marketing Management isn’t exactly as simple as it seems.  No two roles are alike.  In some businesses, you are the ultimate Marketing Leader.  In other businesses, you are reporting to a Marketing Director, who reports to a Chief Marketing Officer (CMO).

Regardless of the business size, the core skills of a Marketing Manager are roughly the same.  I say roughly, because, like most ideas, these top 10 are open for debate.

These are the 10 key skills a Marketing Manager needs to invest in today:

  1. Planning and Strategy
  2. People Management
  3. Data and Technology
  4. Communication
  5. Creativity
  6. Project Management
  7. Measurement
  8. Research
  9. Presentation
  10. Language and Writing


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