The State of Marketing Dis-Education

Episode 2

Isn’t it time we had a chat about marketing education?

On this episode, I delve into the current lay of the land on Marketing Education…

Is university education relevant?

I share my experience of starting out in Marketing, and the necessity of a degree approx 20 years ago to get into the Marketing field.

I also look at some currently advertised degrees:

1. RMIT – Bachelor of Business (Marketing)

2. QUT – Bachelor of Business (Marketing)

[bctt tweet=”Yes, the fundamentals of marketing are the same, but the execution has changed. #ThisMarketingLife #MarketingEducation.”]

What do Marketers really need to learn?

I then discuss what skills Marketing Managers really do need to succeed in Marketing Management.

Importance of Ongoing Dis-education

With the ever-changing technology, it is time to look how Marketers continue to educate themselves on an ongoing basis.  This will enable them to keep up with the trends.

[bctt tweet=”Think of your strengths that you can build on, and the type of Marketing Manager you want to be. #ThisMarketingLife #MarketingEducation.”]

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