The State of Marketing Dis-Education

Episode 2

Isn’t it time we had a chat about marketing education?

On this episode, I delve into the current lay of the land on Marketing Education…

Is university education relevant?

I share my experience of starting out in Marketing, and the necessity of a degree approx 20 years ago to get into the Marketing field.

I also look at some currently advertised degrees:

1. RMIT – Bachelor of Business (Marketing)

2. QUT – Bachelor of Business (Marketing)

Yes, the fundamentals of marketing are the same, but the execution has changed. #ThisMarketingLife #MarketingEducation. Click To Tweet

What do Marketers really need to learn?

I then discuss what skills Marketing Managers really do need to succeed in Marketing Management.

Importance of Ongoing Dis-education

With the ever-changing technology, it is time to look how Marketers continue to educate themselves on an ongoing basis.  This will enable them to keep up with the trends.

Think of your strengths that you can build on, and the type of Marketing Manager you want to be. #ThisMarketingLife #MarketingEducation. Click To Tweet

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